Extreme was selected as Digital Partner for national retail chain NISA following a competitive pitch against some of the UK’s foremost agencies.
Our brief is to develop a comprehensive digital marketing strategy which engages the brand’s 4,000 independent members and customers through bespoke website development, social media content, apps and email marketing.
“Having a digital agency on board such as Extreme will drive Nisa forwards as a consumer facing company. Along with our internal digital team, Extreme will help Nisa lead the way in driving growth through our online and convenience channels.” Etienne Botha, Head of Digital at Nisa
“The work you and your team have done is exceptional and I am genuinely delighted to be working with you.” Ian Bishop, Marketing Director at Nisa
Nisa Locally Website
Extreme Creations designed and built the new responsive Nisa Locally website to coincide with a brand refresh and the launch of the new Heritage food range.
The new website is designed for a broad range of modern devices and features an interactive store finder, offers, competitions and recipes. We continue to work closely with Nisa to take the website further with new features planned for the coming months.
#NisaXmas Twitter Competition & Microsite
Nisa asked us to increase their twitter followers and brand mentions in the period leading up to Christmas.
The challenge was to cut through the noise during one of the busiest times of year on social media with a stand-out festive campaign. With this in mind, we knew the solution would need to engage users quickly, where they are already interacting, with an element of virality to help it spread.
Having noted the runaway success of ‘nomination’ style social campaigns, which dominated 2014, we knew this had to form an element of Nisa’s Christmas campaign.
Twitter users were asked to nominate a friend who they felt deserved to receive a #NisaXmas, including everything from nibbles and drinks to the Christmas tree and a smart TV.
To enter users @mention-ed a friend in their tweet along with the campaign hashtag #NisaXmas and reason for the nomination.
The campaign trended in the UK with 5,892 #NisaXmas hashtag mentions and a 23% increase in twitter followers.
Coors Light, Desperados & Bulmers Competitions
We launched a series of competitions for selected Nisa suppliers. Brands featured are part of store promotions and include: Coors, Bulmers and Desperados.