Knighton Reeve are travel operators who specialise in Luxury travel to Africa.
As a new company, Knighton Reeve wanted us to create an engaging website that would visually showcase both the breathtaking destinations and luxurious accommodation the company has to offer.
With a blend of carefully considered UX development and impressive design, largely harnessing Knighton Reeve’s impressive portfolio of photography, we crafted a website that serves as an inspiring digital journey and gives users a clear taste of their future African travel experience.
Bringing the brand to life
Knighton Reeve’s existing stunning imagery was used to its full potential. Large scale imagery and the function to turn off / hide the overlay text was factored in to let the photographs truly shine.
A strong, bold colour palette emphasised Knighton Reeve’s brand messages. Blended rich tones of purpose gave a sophisticated feel, a more muted warm grey allowed the images to lift from the page and an accent colour of orange nodded towards the colours so often found in African landscapes.
Selecting a suite of complementary typefaces helped to appeal to the company’s young professionals demographic whilst also maintaining the maturity and sophisticated high-end feel.
Knighton Reeve’s typical customers seek a premium, exciting travel experience organised by a reputable, reliable company. Communicating Knighton Reeve’s 20-year history was key, and onsite content featuring ‘Inside Knowledge’ and ‘Did You Know’-style facts on destination pages helped to clearly position Knighton Reeve as the experts.
Flexible & Scalable CMS
With a large number of itineraries available, Knighton Reeve required an easy-to-use CMS that could handle and organise large amounts of content simultaneously, so a customer would be able to find a suitable itinerary with ease - whilst still being able to marvel at all the incredible experiences on offer!
We built the site using Craft - a CMS which utilises very clear functional and structural features, to enable us to meet the client’s requirements. A range of exceptional technical features have been incorporated so visitors to the site find it not only visually striking but also an enjoyable user experience.
- All assets stored in Amazon S3, ensuring security and boosting the site’s speed
- Uses Varnish to provide great page speed performance
- Fully responsive on both mobile and desktop platforms
- Supports retina so Knighton Reeve’s gorgeous images are crystal clear across all platforms
We used the GSAP animation library to enable us to create animations that were both visually impressive and super smooth across browsers. The subtle animations further established Knighton Reeve’s image as a high-end, luxury brand by adding a little more finesse to the finished product.
“We are so glad that we asked Extreme Creations to design, build and create our website. From the very first meeting where we scoped out what we wanted in our website, to ongoing support and expertise, it has an absolute pleasure working with Extreme. The Craft CMS is genius and this enables us to easily and quickly populate our website. Commercially we are delighted and the response from our clients and agents has been amazing.” Katherine, Knighton Reeve
We successfully created a high-end platform, showcasing Knighton Reeve’s luxury African experiences as an ideal destination for wanderlusters to research their next trip. As this site is still shiny and new, please check back later for updated stats.