Chips Ahoy!

Chips Ahoy!

In late 2014, Mondel─ôz launched cookie brand Chips Ahoy! in the UK with promotional offers in Nisa stores. To compliment the launch in-store, we worked with Nisa to create a fun, playful campaign, in keeping with the Chips Ahoy! tone.

Objective

To encourage Nisa shoppers to try Chips Ahoy! and generate awareness of the product arriving into Nisa stores.

Solution

Shoppers were prompted to visit their local Nisa store and purchase a packet of Chips Ahoy! cookies and show us their #ChipsAhoyFace on instagram for a chance to win an iPhone 6.

Chips Ahoy!

Results

  • 73 #ChipsAhoyFace mentions
  • Unique (branded) user generated content
  • Increased footfall into Nisa stores
  • Increased sales of Chips Ahoy! in Nisa stores
Chips Ahoy! - Show us your #ChipsAhoyFace to win a smartphone & Chips Ahoy cookies! Chips Ahoy! - Show us your #ChipsAhoyFace to win a smartphone & Chips Ahoy cookies! Chips Ahoy! - Follow @NisaLocally on Instagram and show us your #ChipsAhoyFace to win a smartphone
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