Black Sheep Brewery is woven into the fabric of traditional British brewing. We have worked with this iconic ale brand for more than a decade; our overriding aim always to carve its personality into everything we do, with clever design and a forward-thinking approach to online activity.
The new Black Sheep site is a culmination of our full-service digital expertise and our deep understanding of this client.
Black Sheep needed a site which would convey its passion for traditional brewing, but also its increasing flair for craft and seasonal ales developed in its micro-brewery. As a new generation of ale drinkers comes to the fore, Black Sheep is stepping forward to meet the needs of a changing market, while remaining committed to its roots.
We wanted to make sure the tone of voice and look and feel of the new website reflected the heritage and atmosphere of the brewery so we undertook an extensive investigation stage.
Some of the team headed over to the brewery to get a feel for it and spoke to the Black Sheep team in detail about the style they were looking for.
Following this, we presented them with a mood board, and based on their feedback, sourced and briefed the photographer to get the final images.
Digital Marketing Campaigns
Our fun and creative marketing campaigns for Black Sheep have always had clearly defined goals and objectives. From our interactive ‘Beer Tash’ competition, to Father’s Day initiatives, Christmas campaigns and agile social media promotion, we’ve seen brand follower figures skyrocket over the last few years.
Le Tour Yorkshire - Grand Départ 2014
Black Sheep Brewery welcomed Le Tour with a Grand Party near their grounds in Masham. Extreme built an informative microsite, with stage times, directions and ticket information.
“Since 2004, Extreme Creations have encouraged and advised us every step of the way to ensure that we are getting the most from digital marketing. Not only have we seen an increase in brand awareness but also in sales and visitors too, culminating in several awards and nominations” Helen Allison, Marketing Manager