Black Sheep Brewery

Black Sheep Brewery

Black Sheep Brewery is woven into the fabric of traditional British brewing. We have worked with this iconic ale brand for more than a decade; our overriding aim always to carve its personality into everything we do, with clever design and a forward-thinking approach to online activity.

Website Design

The new Black Sheep site is a culmination of our full-service digital expertise and our deep understanding of this client.

Black Sheep needed a site which would convey its passion for traditional brewing, but also its increasing flair for craft and seasonal ales developed in its micro-brewery. As a new generation of ale drinkers comes to the fore, Black Sheep is stepping forward to meet the needs of a changing market, while remaining committed to its roots.

Black Sheep Brewery
Black Sheep Brewery

Art Direction

We wanted to make sure the tone of voice and look and feel of the new website reflected the heritage and atmosphere of the brewery so we undertook an extensive investigation stage.

Some of the team headed over to the brewery to get a feel for it and spoke to the Black Sheep team in detail about the style they were looking for.

Following this, we presented them with a mood board, and based on their feedback, sourced and briefed the photographer to get the final images.

Black Sheep Brewery Photography

Digital Marketing Campaigns

Our fun and creative marketing campaigns for Black Sheep have always had clearly defined goals and objectives. From our interactive ‘Beer Tash’ competition, to Father’s Day initiatives, Christmas campaigns and agile social media promotion, we’ve seen brand follower figures skyrocket over the last few years.

Black Sheep Brewery Beer Tash Competition

Le Tour Yorkshire - Grand Départ 2014

Black Sheep Brewery welcomed Le Tour with a Grand Party near their grounds in Masham. Extreme built an informative microsite, with stage times, directions and ticket information.

Le Tour Yorkshire - Grand Départ 2014


Black Sheep keeps in touch with their fan base, with regular newsletters designed and built by Extreme. Our systems offer in-depth reporting and analysis on open rates and subscriber locations.

Black Sheep Brewery Newsletters
“Since 2004, Extreme Creations have encouraged and advised us every step of the way to ensure that we are getting the most from digital marketing. Not only have we seen an increase in brand awareness but also in sales and visitors too, culminating in several awards and nominations” Helen Allison, Marketing Manager

Social Media

Extreme operates as creative and strategic consultants for Black Sheep’s social media channels. We work alongside the Brewery’s staff to ensure that day-to-day activity and larger campaigns blend together in tone and style. Black Sheep’s social following has dramatically increased over the years, a testament to the continual care and strategy around core channels (Facebook, Twitter, Pinterest and Instagram)

Black Sheep Brewery Social Media