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Sanctuary Bathrooms online marketing
Tuesday 18 November 2008
Sanctuary Bathrooms improve their online marketing tactics
For Sanctuary Bathrooms, bathroom showroom in Leeds, we created an outstanding online shopping website. This user friendly website enables potential customers to browse the full range of Sanctuary Bathrooms products from the comfort of their own homes, as well as providing a new front for the sale of their products.
At the launch of the site Sanctuary decided to target potential customers searching for a ‘bathroom showroom in Leeds’. Due to the success of their ecommerce shop, Sanctuary Bathrooms asked us to change the focus and drive more traffic to their site from searches for the actual product ranges being sold on their site. We have thus changed their Search Engine Optimisation. They are targeting a far wider audience, the entire world, rather than searches for Leeds alone. While this is a brave step, as they are competing against many more websites, the benefits of having many more potential customers finding their site are sure to be rewarding in the long-term. The challenge is to obtain good ranking on Google for highly competitive and broad keyword phrases.
Sanctuary Bathrooms realise the importance of a long-term approach to Search Engine Optimisation. They understand that SEO is an on-going, dynamic process, it is subject to continuous changes in the Search Engines (i.e.: Google, Yahoo!), consumer behaviour, and competitors online marketing actions. Their website coding and content has been optimised with their new keyword phrases. This will need to be monitored and improved an ongoing basis, to ensure their ranking position continues to improve.
We have now begun obtaining links from quality, relevant websites to the Sanctuary Bathrooms website. The creation of quality backward links to a website is vital, as it is one of the factors taken into account by search engines, when determining the ranking of a site. The number and quality of links pointing to a site is seen by search engines as a measure of the sites worth.
Sanctuary Bathrooms is also looking at other Online Marketing opportunities, such as the creation of a blog. This would be a great way of creating relevant links back to their website using any keyword phrase they choose. Sanctuary Bathrooms will need to create news worth content that will encourage other people to link to their blog. It would also good for Public Relations (PR) purposes as Sanctuary will build their image as an expert in their business field. Potential customers would be more inclined to purchase from Sanctuary, because of the helpful content on their site and their expert image.
Sanctuary Bathrooms are also looking at setting up Email Marketing Campaigns. HTML emails have become one of the biggest forms of direct communication within the sales and marketing environment over the past few years because it is so cost effective and trackable. Used in conjunction with an up to date database, it could become a highly effective tool within their marketing mix, offering measurable return on investment (ROI) at relatively low cost.
We feel that the ongoing approach Sanctuary Bathrooms hold towards online marketing will serve them well in the long run.
Sanctuary bathrooms specialise in the supply of high quality bathroom suites and quality items for bathrooms. Their range includes freestanding baths, baths, shower enclosures, bathroom taps, basins, recess shower doors, shower trays, walk in showers and everything needed for the bathroom. At Sanctuary, bathroom suites can be chosen from many different Bathroom manufacturers including Clearwater, Crosswater, Home of Ultra, Hudson Reed, RAK Ceramics, Simpsons, TC Bathrooms, Victoria & Albert and many more.
To find out more about their business, browse their range and shop online, visit the user-friendly Sanctuary Bathrooms website at; www.sanctuary-bathrooms.co.uk
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