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Knives From Japan Online Marketing Push
Friday 01 August 2008
Professional Japanese kitchen knives suppliers strive to improve their Online Marketing
Knives From Japan came to us with an e-commerce website that was not generating sufficient sales. Their website was primarily focused on, and ranking well for, their actual website name; Knives From Japan. Recognising that obtaining good ranking for the right keywords is critically important for sales, they decided to invest in our Online Marketing research and improvement services.
Extreme Creations have since undertaken Keyword and Competitor research for Knives From Japan. This was in order to establish which niche keyword phrases (search terms) Knives From Japan should focus on obtaining good ranking for, in order to drive targeted visits to their website.
We have now begun working on an ongoing basis at improving Knives From Japan’s Online Marketing. Within their Online Marketing Mix, we have included:
Pay Per Click (Sponsored Links) Campaign:
Launch of a highly targeted Pay Per Click campaign, focusing on driving only highly targeted prospects to their website. This is being monitored and improved on an ongoing basis, ensuring Knives From Japan website is listed at the top of Google for a wide variety of relevant keyword phrases searches.
Link Building Campaign:
Launch of a Link Building campaign, focusing on obtaining links from quality, relevant websites to the Knives From Japan website. The creation of quality backward links to a website is vital, as it is one of the factors taken into account by search engines, when determining the ranking of a site. The number and quality of links pointing to a site is seen by search engines as a measure of the sites importance. This service will help Knives From Japan to rank well for their new chosen keywords.
Search Engine Optimisation (SEO) Improvements:
Knives From Japan realise the importance of a long-term approach to Search Engine Optimisation. They understand that SEO is an on-going, dynamic process, it is subject to continuous changes in the Search Engines (i.e.: Google, Yahoo!), consumer behaviour, and competitors online marketing actions. Their website coding and content has been optimised with their new keyword phrases. This is being monitored and improved an ongoing basis, to ensure their ranking position continues to improve.
XML Sitemap Amendments:
We have created an XML sitemap and uploaded it to the back of the Knives From Japan website, to help Google robots to crawl their website better. This will ensure that Google robots can access all pages on their site, meaning that all of their website pages will be eligible to rank on search engines (and rank well if we optimise each page well). This site map is updated with any changes made on their site on a monthly basis and re-uploaded to the backend of the site.
Competitor/Ranking Reporting:
Knives From Japan website and their main competitors websites have been setup on a ranking position monitoring system. This information is presented in graphical charts, enables us to easily identify changes to their positioning at a glance so that we can act quickly.
Analytics Monitoring & Reporting:
Google Analytics provides interesting statistics on Knives From Japan website visits, such as; time spent on the website, pages visited, keywords used to find the website etc.. These stats are reviewed by us on a monthly basis to identify trends and room for improvement.
We feel that the ongoing approach Knives From Japan hold towards online marketing will serve them well in the long run.
Knives From Japan provide exceptional quality Japanese kitchen knives for the most demanding chefs, available to order online. Their range of professional chef’s knives include: Global Knives, Bunmei, Tojiro, Masahiro, Kasumi, Eco, Bamboo Tamahagane, and other high quality Japanese knives.
To find out more about their business, browse their range and shop online, visit their website at; www.knivesfromjapan.co.uk