Over the years a number of myths surrounding the practice of SEO have developed that simply won’t go away. For this we have those who continue to perpetuate the myths to thank. So, we thought it’s about time we started to debunk some of the most commonly held myths in SEO.
1. Using the meta keywords tag will improve your rankings
Google does not pay any attention whatsoever to the meta keyword tag. If you’re spending time entering keywords that you wish to rank for in to the met keywords tag you’re completely wasting your time.
2. SEO is a one time commitment
Much like any other aspect of marketing, SEO needs to be on-going. There’s always more that can be done to increase the performance of your site, improve its content and respond to the changes made by the search engines.
3. This is a page rank 6 website
No it isn’t. Your home page may have a page rank of 6 but this doesn’t necessarily mean that the same will be true of your internal pages. Google page rank refers to an individual page, not the entire domain. That’s not to say that as an SEO you wouldn’t welcome a link from a deep page of a website with a high page rank as the linking domain is still one of authority.
4. The higher your page rank the higher your website will rank
There is no direct correlation between high page rank and high rankings in the search engine results. You continually see lower page rank URL’s out ranking high page rank URL’s all the time.
5. You need to submit your site to the major search engines
One of the most widely believed falsifications there is and something which doesn’t have a grain of truth to it. Anyone telling you that you need to submit your website to all the major search engines should be viewed with suspicion.
6. The more websites that link to you the better
The aim of link building is to build up a portfolio of links that have both relevance and authority. Quality not quantity is what counts here. One link from a well-respected website in your industry is worth much more than hundreds of low quality links from low authority websites.
7. Perfect HTML validation will improve your rankings
Run a validation check against those high performing sites for any competitive keywords and most of them will fail the validation. The search engines are far more concerned with the content of your site than any minor HTML errors that a validator may flag up.
8. Spending money on AdWords will help influence your organic rankings
While it is understandable that some people may think that this is true there’s no truth in this at all. The two are completely unconnected and Google has been saying this for years but the myth remains as strong as ever.
9. Submitting an XML sitemap will help improve your rankings
Google will use your sitemap for discovery and possibly as a canonicalization suggestion if your site has any duplicate content issues. It won’t give your URL’s any more ranking power whatsoever.
10. We can guarantee your organic keyword ranking
No matter how knowledgeable, experienced and driven your SEO agency is no one can guarantee your rankings. There are between one and two hundred individual factors that the search engines use to determine their rankings and no one can control all of these.