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Social Media

We know everything there is to know about how Facebook, Twitter, Instagram, LinkedIn and Pinterest work, and more importantly, how you can use this to your advantage to build social media success.

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Unpacking IKEA’s digital marketing strategy: key observations

Johnny Metcalfe

By Johnny M

10 best practices to improve your paid social ad creative (with examples)

Laura Wardropper
Sally Wood

By Laura W and Sally W

Succeeding with YouTube Shorts: a comparison with TikTok and Instagram Reels

Bethany Shaw
Donna Herron
Lucy Willis

By Beth S, Donna H and Lucy W

How to succeed on TikTok as a pet brand: strategy insights, tactics & ideas

Lucy Willis
Laura Wardropper
Bethany Shaw
Donna Herron

By Lucy W, Laura W, Beth S and Donna H

The best Christmas marketing campaigns ever

Donna Herron
Amy Keen
Lucie Heseltine

By Donna H, Amy K and Lucie H

How to grow your Shopify sales: marketing strategy tips, tactics & ideas

James Munro
Laura Wardropper
Lucie Heseltine
Johnny Metcalfe

By James M, Laura W, Lucie H and Johnny M

How to succeed as a luxury brand on TikTok

Bethany Shaw
Donna Herron
Laura Wardropper

By Beth S, Donna H and Laura W

6 outside factors impacting your paid media strategy (& how to leverage them)

Laura Wardropper
Lucie Heseltine
Donna Herron

By Laura W, Lucie H and Donna H

How to optimise your TikTok content for search & increase its visibility

Bethany Shaw
Donna Herron
James Munro

By Beth S, Donna H and James M

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