Keyword research is an essential part of SEO and the foundation of any successful SEO campaign. Selecting the right keywords that will bring targeted traffic to your site is not as straightforward as some may think and many people are guilty of making a number of mistakes. Competition. Before you begin to consider what keywords …
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PPC advertising will become more prominent. In the coming year we expect to see Google displaying more paid advertising which will feature seller reviews, star ratings, photos and featured brands in its search results. Therefore, we’d suggest that those of you not currently running a PPC campaign may wish to consider one for 2012. SEO …
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In 2012 we will see more and more Responsive Web Design (RWD). This concept allows a website to be designed with many different platforms in mind. This means that the layout and the content of the website will shape and change according to what platform the user is viewing it on. With the increasing popularity in mobile …
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In 2012 we expect to see a significant increase in the use of “HTML5“, the next major revision of HTML that developers use to build websites. As a result, users should start to see new and improved functionality and increased interactivity on websites. More animations and videos will be displayed without the use of third-party software such as Adobe …
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We predict 2012 will be the year of Social Media and business. Whilst some platforms such as Facebook tend to flounder (in our opinion) to find a niche to make businesses sit within a social environment, some such as Google+, Twitter and LinkedIn will enjoy success. Measurement tools such as Klout will play a heavier …
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On Tuesday Google announced their “Search, Plus Your World” update which intends to personalise your search engine results using content from its social network Google+ Despite having millions of users I wouldn’t be inclined to say that Google’s social network “Google+” is mainstream – yet – but that doesn’t mean it should be ignored. This …
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Loyalty programs have been around for a while. It’s traditionally an offline marketing technique to encourage repeat sales. Remember that card that gets stamped every time you go to your favourite coffee shop? We like the feeling of being rewarded for our loyalty. An incentive to be loyal is great for increasing business within your existing customer …
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“As if the world needs another social media obsession”, I hear you cry. Well in our eyes, there’s room for one more in the form of Pinterest. This image-sharing platform was invented by self-confessed ‘collection nerds’, Ben Silbermann and Evan Sharp. Their setup based in San Francisco was recently valued at a cool $200m – …
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